HUMA Mexican Restaurant was still in their planning phase and hard at work on their logo when they reached out to me to ask for some advice about the colour palette. I took their original logo concept and made a few tweaks to make it truly pop. Using my elevated concept of their logo, I developed their visual identity and adapted branding elements for all of their print and digital marketing materials, from their menu to exterior signage and their website.

With five years (and counting!) of success in the Edmonton food scene, HUMA continues to be an amazing client! It has been a pleasure to build a positive and fun working relationship with their team. Recently I had the opportunity to bring culture and life to their restaurant wall with a custom, hand-painted mural.